GUURU helps companies excel in customer service by combining AI with the human experience of their product users.
We think that authentic human advice is still key for consumers to choose a product or service or when considering renewing or switching. We therefore leverage the powerful knowledge of certified product users – Guurus – and combine it with AI. The growing pool of Guurus guarantee instant live support, while our SmartBot is trained by and in a constant feedback loop with the Guurus, which makes it learn faster.
GUURU was founded in Zurich, Switzerland in 2015. We are a team of talented and fun people across Switzerland, Germany, Portugal and the UK. Today users in 12 different languages and regions benefit from the always-on support